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Sephora Virtual Artist application

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By: TOM BRANNA

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Sephora has added new exclusive features on its Sephora Virtual Artist application, including new false lash virtual try and a new way to teach beauty with step-by-step virtual tutorials using augmented reality technology.  “Sephora Virtual Artist has been an unprecedented success, with Sephora clients trying on over 70 million lip shades digitally since launching earlier this year,” said Bridget Dolan, VP-innovation. “Live Tutorials are a revolutionary new way to learn new application techni...

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